
How Ideal Work Automated its Price List Production with Pagination
Ideal Work started back in 1997 in the small town of Vallà di Riese Pio X in Italy. Today, they’re one of the top companies in Europe making beautiful decorative concrete surfaces for both inside and outside spaces. Since 2020, they’ve been part of the Bostik – Arkema Group, who saw them as a perfect partner to expand their range of quality decorative flooring options.
In 2024, exports accounted for over 65% of its revenues. Their work shows up in amazing places like the House of Music in Budapest, the UCCA Dune Art Museum in Beijing, and the stunning Joali Resort in the Maldives. Ideal Work keeps growing by investing in innovation, training, and a strong relationship with a carefully selected network of specialized Applicators.
To manage this growth, they turned to Pagination in 2016 to automate their price lists and technical documents. For Ideal Work, Pagination is now an essential sales support tool, enabling the company to generate price lists and technical data sheets quickly, accurately, and without errors.
Switching from Excel to Modern Pricebook Software
“Before, we did everything by hand,” says Laila Vezzaro, who leads the sales team. “This meant we spent too much time making documents, often made mistakes, and struggled to keep information up to date.”
As they got more customers, they realized their old Excel system just wasn’t working anymore. Ideal Work needed something better to handle the growing requests for personalized documents.
That’s when they found Pagination, a cloud-based pricebook software that automatically creates documents from your business data.
Making Life Easier for Sales Teams and Applicators
Ideal Work works closely with trained Applicators, skilled professionals who install decorative concrete surfaces. These partners need accurate, updated documents to do their jobs well.
By connecting Pagination directly to their business system, the sales team can now:
- Create custom price books for each client with just a few clicks
- Make sure all documents look consistently professional
- Save tons of time and avoid mistakes
- Keep prices and discounts perfectly matched with what’s in their customer database
With Pagination, we can quickly make accurate, personalized documents for each client. This really helps in our business, where prices and product details change often. We can also create materials for different countries and customers without doing the same work twice.

A Flexible Catalog Maker for a Global Business
Besides price lists, Ideal Work also makes product catalogs and technical sheets in multiple languages. Thanks to Pagination’s flexible system, they can easily publish documents in different languages while keeping their brand looking consistent across all markets.
If you’re wondering how to make a catalog in different languages or keep your design consistent across various formats, Pagination’s combination of organized data and ready-made layouts gives you a simple, scalable solution.
More Than Just Software: A True Partnership
While Pagination’s technology is important, Ideal Work says the human support behind it makes a big difference. Their ongoing relationship with the Pagination team has been key to their success.
“Even when we just need a quick answer, even on a process we’ve already used, their support team responds fast with helpful, reliable advice. This really makes a difference in our day-to-day work”.
For almost ten years, Pagination has helped Ideal Work improve their document processes, always adapting to new business needs and goals.
Finding the Right Tools for Success
The partnership between Ideal Work and Pagination shows how the right technology can transform everyday business tasks. In industries where accuracy and customization matter, automating document creation with the right catalog maker or pricebook software helps companies grow faster while serving customers better.
Whether you want to streamline your internal workflows or learn how to make a catalog that stands out, Ideal Work’s experience shows that having the right tools – and the right partner – can make all the difference.
Built to Support Sales Teams
With Pagination, we can generate accurate, personalized price lists in minutes. It’s a real game-changer for our sales team
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