In the spring of 2021, Stéphanie Bourgeois, the Marketing Director at Pierre Frey, embarked on a strategic initiative to enhance their home interiors catalog creation process. Discovering Pagination’s innovative solutions marked the beginning of a transformative journey for Pierre Frey, culminating in a significant advancement in their marketing capabilities through automation.
The collaboration between Pierre Frey and Pagination has led to the doubling of catalog projects and the establishment of a strong partnership characterized by continuous dialogue and mutual trust in innovation.
A Journey Through Time and Aesthetics
The French Maison Pierre Frey, renowned for its contribution to interior decoration, has been a symbol of artistic innovation and aesthetic excellence since its inception in 1935. This family-owned business has distinguished itself through its exceptional offerings in fabrics, wallpapers, carpets, and furniture, bridging traditional French craftsmanship with contemporary design.
The Challenge: Manual Catalog Creation
Faced with the complexities of manual catalog creation and maintenance, Stéphanie Bourgeois and the Pierre Frey marketing team sought a solution to streamline their processes, enhance accuracy, and minimize errors. Pagination’s automation technology presented the answer, offering a new level of efficiency and precision.
Implementing the Project
Armed with essential tools and a clear vision, the project commenced, leading to the successful automation of six distinct home interiors catalogs. This collaborative effort not only achieved technical objectives but also aligned with Pierre Frey’s overarching marketing strategy, emphasizing their dedication to beauty and aesthetics. The essential components to kickstart the project:
- An Excel spreadsheet containing comprehensive product specifications for each item.
- A set of high-quality images intended for print versions and lower-resolution images for the digital PDF editions.
- An InDesign template, complete with multiple layouts and graphic elements.
The Outcome: Home Interiors Catalog
The adoption of automation technology has revolutionized Pierre Frey’s catalog creation process, resulting in enhanced efficiency, error reduction, and cost savings. This transformation has allowed the team to focus on more creative and impactful marketing initiatives.
- Significant challenge overcome in manual catalog creation.
- Elimination of errors through automation tools.
- Enhanced process efficiency and cost-effectiveness.
- Increased autonomy with the Cloud Platform.
- Catalogs reflect Pierre Frey’s commitment to aesthetic excellence.
Furthermore, if you are interested in finding out more about Pierre Frey and their creative collections, check out their official website.