Pagination at The InDesign Conference 2016

indesign conference pagination database publishing

After our success at PePcon in San Diego, Pagination moved to the East Coast for a new exciting adventure: The InDesign Conference 2016 in Washington DC!

We love communication, which is fundamental to us, so we love these events. As in June at PePcon, we were very satisfied with the positive feedback we received. Of course, we also had a lot of fun.

The InDesign Conference is a two-day event that brings together more than 400 people, including InDesign experts and customers from all around the world. It is the perfect environment in which to present our solution.


We arrived at the conference on November 6th very excited about what was about to happen. As we set up our booth, we started to immerse ourselves in the climate, talking with attendees, trainers, and ID experts.

We met old friends, like Anne-Marie Concepción and David Blatner, who produced the conference, and we started many new interesting relationships with people like Tweak founder Jerry Kennelly and Ken Jones, Director at Circular Software.

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Field notes from PePcon 2016



As many of you no doubt know, was part of the latest edition of PePconLuca and Daniele from our team were in San Diego from the 5th to the 8th of June to be part of the world’s top Print + ePublishing Conference. PePcon brings together the world’s top publishing experts, Adobe engineers, and developers.

For us, it offered the perfect audience to present’s solutions to the US market.

We spent the four days of the conference learning, connecting with insiders, and making new friends. During our breakfast session, we also had the opportunity to speak and show how the system works. We enjoyed the whole experience. There’s so much we will remember, and we would like to share with you our wrap up report on PePcon.

So let’s go through our “What we really liked about PePcon” list.

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Pagination @ PePcon
June 5 – 8, San Diego

Tools such as InDesign Data Merge and InDesign XML workflows empower publishers with control and automation. At PePcon  you will see how you can use Pagination to go even further by overcoming some of the limitations of standard database publishing workflows like:

  • data preparation from any source,
  • complex field mapping,
  • resource-intensive publication cycles.

Limitations that can pressure even the best design teams and computing resources.


Variable Data Printing

It caused quite a stir in marketing circles when the news that Google was using paper based campaigns to enhance the profile of its AdWords campaign became widely known. Google isn’t alone in taking this approach, and more businesses than ever are getting in on the resurgence of printed paper as a viable, and desirable advertising medium. Variable data printing is the perfect way to get the message across, whether it’s a mail shot campaign or a product catalog, and it is proving to be one of the significant success stories of the digital age.

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The rising state of print catalogs

Last month, Harvard Business Review reported that direct mail catalogues are gaining popularity with major retailers. At first glance, print-based mailings seem like a mistake in light of the medium’s multi-industry, worldwide decline.

Physical book sales in the UK continue to drop in favor of ebooks and other digital media. The CMO Council reported in February that nearly half of all direct mail is never opened, and that email marketing is the most effective medium in terms of customer retention.

So, why are retail chains pouring an increasing amount of money into a traditional marketing method many others have left for dead? Continue reading