Getting to know Pagination
The complete guide

Today, most documents’ information comes from spreadsheets, databases, or other business applications, and this information keeps growing and changing.

Marketers and designers need flexible tools in order to publish this information with speed and accuracy. We built Pagination to make that process faster and smarter.

This is what Pagination is all about.

Table of Contents

1. What is Pagination?
2. What kind of documents can I create using Pagination?
3. How does Pagination work (web-interface or API)?
4. How to set up a project
5. How to use Pagination with the web-interface
6. Is there a data validation process?
7. The benefits of cloud database publishing
8. Why do I need Pagination?
9. Is it a free trial available?
10. Pricing
11. Project extension costs
12. What should I do if I want to start using Pagination?
13. Project questions

What is Pagination?

Pagination is a tailor-made, turnkey Cloud Database Publishing Service.
It’s a software that helps you to streamline your publishing workflows.

The basic idea involves using spreadsheet content (Excel, CSV, TXT) to fill out pre-formatted InDesign templates where certain boxes or text are designated as placeholders. These placeholders are then targeted with new content which flows in from the data source.

This workflow is generated in the Cloud, and it works from anywhere, 24/7.

With your subscription, you can create unlimited publications and download web or print-ready PDFs and InDesign files. The average throughput is up to 100 pages per minute.

What kind of documents can I create using Pagination?

Customers of any size and industry can use Pagination to create:

  • Catalogs
  • Price lists
  • Multilingual brochures
  • Circulars/weekly ads
  • Line sheets
  • Business directories
  • Technical sheets
  • And more

This is done in minutes, for both PDF and InDesign files.


PDF Files
PDFs can be ready-to-print with crop marks, bleeds, and slugs, or ready for light and fast digital distribution.

InDesign files
The documents are also available to download in InDesign format, so you can open and edit them easily (INDD, IDML or InDesign Package with links and fonts).


You can create documents anytime and from anywhere, complete with:

  • Cover
  • Introduction pages
  • Tables of contents
  • Chapter separators
  • Alphabetical and numerical indexes
  • Final pages
  • Back-cover


You can use your industry-specific publication rules to:

  • Merge different product codes (SKUs) under the same “parent” product and place the items in the right category or subcategory automatically.
  • Use the layouts that best fit your products (multiple product layouts). You can use as many layouts as you need. Most of our projects have between one and eight product layouts.
  • Create different tables of contents that are clickable and organized by category, product name, or part number.

How does Pagination work (web-interface or API)?

Pagination is cloud-based. You can use it in one of two ways:

How to set up a project

The project setup process usually requires 15 working days (three full weeks). We create an automated process based on your InDesign file and your data file. Once that is complete, we share the results with you asking for your comments and confirmation. Here are the steps:

1. Share a sample of the project’s files (an InDesign template of the document you want to automate).

2. Share the data file you want to use. This file must include all the product information you want to publish.

If it already exists, it can be an exported from a business app such as ERP, PIM, DAM, or E-commerce; a specially made spreadsheet, like Excel, CSV, Libre Office, Google Sheets, etc.; or a combination of both data files: a business app export (E.g. SAP, AS400) and a specially made Excel document with the missing product information.

If the file does not yet exist, we can create a tailor-made spreadsheet for the project. If you have more than one data file, don’t worry, send us all of them!

3. Share your assets

  • Images (jpeg, jpg, tiff, png, etc.)
  • Vector files (ai, eps)
  • Other assets (Photoshop, pdf, InDesign static pages, etc.)

Our Development Team will create the first automated document. When it’s ready, you will log in to the Pagination cloud to launch the automatic creation of the document yourself.


I don’t have an InDesign layout. What can I do?

If you can’t provide us with an InDesign layout, you can:

  • Ask us to create a brand new one. This costs €500 (for eight working hours); subsequent changes are charged at €40/hour.
  • Choose one of our free templates.

I don’t have a data sheet. What can I do?

If you can’t provide a datasheet in Excel, CSV, TXT, or XML format, we can help you to create one. Data entry is not included in the project quote unless it’s at the specific request of the customer.

How to use Pagination with the web-interface

Let’s see how to create a document in four simple steps:

  1. Log in to Pagination.
  2. Upload your project’s files.
  3. Upload your data. This will start the pagination process. An email will inform you when the files are ready to be downloaded.
  4. Click on “view documents” to see all of your freshly baked documents.

Is there a data validation process?

Some data validation rules are automatically
set on your project.

  • Check a field for invalid values
  • Check a field for values that are too long
  • Check if the data file has all the required fields
  • Check a field for duplicate values
  • Clean a table, removing empty rows

If you require custom data validation rules, you can ask our Development Team to create them.

The benefits of cloud database publishing

A cloud service offers more overall flexibility, compared to solutions hosted on a local server:

It can scale as you grow.
If you need more space or you want to create more documents, a cloud-based database publishing service can meet this demand instantly, without updates to your company’s IT infrastructure.

It reduces time to market.
You can launch new products or offers in the market before your competitors.

It functions as a backup for your data.
If you are not using cloud solutions, then all of your precious data resides on your office computers. If these systems have a problem, you risk losing your data permanently.

Why do I need Pagination?

Create documents faster and with more accuracy.
The average throughput is up to 100 pages per minute.

Enjoy complete freedom with the styles of your document.
You can work with your data files as they are, without adapting them to a predefined data structure.

Pagination is available from anywhere and anytime (as it is cloud-based).

Pagination gives you important savings on production costs.
These savings come from the time saved in both the design and revision processes.

Pagination increases sales.
You can create more documents easily, in more languages and currencies, or with specific product ranges. This works perfectly for all the regions where you are already doing business, and for those regions that you currently don’t reach but where you want to close new deals.

Is it a free trial available?

You can test our service by:

  1. Downloading the .zip file of one of these two templates
  2. Filling in the Excel sheet (with your product information). You will find a PDF guide on “how to fill in the Excel sheet”
  3. When the data file is ready, please send this file and some product images to
  4. As soon as you send us the files, we will send you the paginated PDF.


Project costs are based on project requirements.

They mainly take into account the number of different documents you want to automate and the number and complexity of the product templates you want to use.

The annual subscription fee includes:

  • Unlimited publications, 24/7
  • Fast customer service (e-mail/phone)


Project extension costs(Not foreseen in the project set-up)

When you need to make changes to the project (for example, modifying the InDesign template or adding new fields to the data source), please contact our Sales Team at for a free analysis of your requests.

  • Simple changes €100/hr (billed monthly)
    These include changes to fonts, colors, or positions of graphic elements. The data structure remains the same, and the project maintains the same degree of complexity.
  • Complex changes will increase the annual subscription fee
    “Complex changes” include adding new fields, new product layouts, or new tables of contents; a significant increase in the number of created documents or pages; and more. All changes to the data structure that increase a project’s complexity fall under this category.

What should I do if I want to start using Pagination?

If you want to start using Pagination, follow these simple steps:

1. Answer the project questions and send us your project files (an example of data file and document). We will provide you with a project estimate based on your needs.

2. If you approve the quote, the next step is to participate in a 1-to-1 Live Demo during which we will:

  • Discuss your requirements
  • Show you some automatic documents similar to yours;
  • Check the feasibility for the complete automation of your document.

We will send you a PDF estimate to be signed for confirmation.

Project questions


  • What type of document would you like to create (a catalog, a price list, etc…)?
  • If you have already published it, can you send us the latest version you made?
  • Are there different versions of the document (price, currency or language)?
  • Do you have the layout in InDesign format

Data files

  • Do you have a data file (Excel, CSV, ERP export) that includes all the document’s information? If so, can you send it to us?
  • How many SKUs (items) do you want to publish?


  • How often would you like to create/update the document each year?
  • When do you need the document ready by?

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Catalog automation?

Publishing a product catalog or a price list could be a challenging task that can put pressure on even the best marketing teams. Learn with Pagination how to make a catalog with this complete guide.

You can use Pagination to automatically create beautiful documents in just a few seconds that are always ready for print or digital distribution.

easycatalog training watch demo

Create your automated document!

Use one of our free InDesign Templates or upload your own layout. Create documents anytime and from anywhere.