Founded in Lower Saxony in 1923, the FRICKE Group has grown from a small smithy into one of the largest privately owned companies in the agricultural machinery sector. The company manages a variety of brands and product lines, including agricultural machinery, hydraulics, workshop supplies, and construction equipment.
As the company grew, maintaining multilingual, market-specific price lists became challenging. Due to seasonal updates and frequent product changes, FRICKE was looking for an automated solution.
By partnering with Pagination, Fricke introduced a modern publishing workflow that saves time and adapts to the needs of multiple markets.
With Pagination, Fricke now benefits from an automated workflow where:
- Price lists are created directly from structured product data and custom InDesign templates.
- Covers can be customized for each edition with titles, images, and tables of contents.
- Layouts use a flexible 3×3 grid that adapts to content length and product volume.
- Localized editions are produced in minutes for different markets and languages.
- Images are automatically polished with background removal for a consistent look.
👉 Read the full Fricke case study here