Bugaboo: multi-language and multi-currency price list automation with Pagination

Founded in 1999, Bugaboo International is a Dutch design company recognized worldwide for its innovative parenting products. Headquartered in Amsterdam, Bugaboo operates in over 50 countries, employs more than 1,200 people, and is strongly committed to sustainability.

As a certified B Corp™, Bugaboo continuously innovates with durable, eco-friendly materials and manufacturing processes to achieve net-zero CO₂ emissions by 2035.

Bugaboo distributes its products globally and needed to produce multilingual and multicurrency price lists for its sales teams and retail partners. To streamline this process and ensure consistency across all markets, Bugaboo turned to Pagination’s database publishing solution. 

The challenge: complex, multilingual, and multi-currency price lists

As a global brand, Bugaboo provides its retailers and sales teams across Europe with detailed price lists containing product codes, technical data, accessories, and configurable stroller options.

However, manually creating these documents from Excel spreadsheets was time-consuming and difficult to scale across markets. Each release required preparing multiple versions in different languages and currencies while maintaining consistent layouts and ensuring brand compliance.

Bugaboo needed a price list automation system that could handle complex data structures, localized content, and flexible layouts – all within a single, easy-to-manage workflow.

Pagination’s solution: automation and localization made simple

To simplify the creation of multilingual and multi-currency price lists, Pagination implemented a fully automated publishing workflow based on Bugaboo’s InDesign template.
The system integrates structured data from multiple excel files  – containing product information, translation tables, and feature grouping files – to automatically generate localized, branded documents ready for print or digital distribution.

Key features of the solution include:

• • Direct publishing control: From the price list software platform, Bugaboo’s marketing team can upload their updated data files and generate new price lists within minutes, without manual InDesign editing.

• Automated language and currency management: In the Pagination cloud app, Bugaboo can upload covers and static pages in different languages. The system automatically integrates these static pages with dynamic elements based on language tags, ensuring each version includes the correct localized content.

• Flexible table layouts: Pagination added some extra options to the publishing workflow according to the client’s needs. For instance, Bugaboo’s team can choose to include or exclude columns containing information relevant only to specific markets.
  

• Automated product and accessory merging: The system precisely handles complex stroller configurations and bundled accessories, ensuring accurate and consistent visual layouts.

This solution gives Bugaboo a scalable and efficient process for producing professional, multilingual price lists aligned with its global brand standards.

Results and benefits

Partnering with Pagination transformed Bugaboo’s price list production workflow, allowing the company to handle complex data and localization with ease.

• Faster production and global scalability: By automating the generation of multilingual and multi-currency price lists, Bugaboo significantly reduced production time and manual workload. Marketing and sales teams can now update product and pricing data centrally and generate localized files for all markets within minutes.

• Consistency across all versions: Each document is automatically produced using Bugaboo’s InDesign template, ensuring brand consistency and professional design in every language and region.

• Accuracy and control: By directly integrating structured data, the risk of manual errors was eliminated. Every version reflects the latest product and pricing updates, guaranteeing that retailers and sales managers always work with accurate information.

With Pagination, Bugaboo can now create price lists faster and with complete design consistency, saving valuable time while ensuring every market receives an up-to-date, perfectly branded document.

Key takeaway

Bugaboo’s success with Pagination demonstrates how automation can simplify the creation of complex, multilingual documents while maintaining full control over design and branding.
For global companies managing multiple product versions, currencies, and languages, Pagination offers a powerful way to streamline workflows, reduce errors, and ensure consistency across markets.

Ready to automate your price list production?
Contact Pagination today to learn how our solution can help your team publish faster, more accurate, and fully branded marketing collaterals across every region.