Catalog automation for healthcare: NationsBenefits’ experience with Pagination

NationsBenefits is a U.S.based company partnering with managed care organizations to provide healthcare solutions, supplemental benefits, and member engagement services. Headquartered in Plantation, Florida, it employs more than 1,500 people across the country, with centers in California, Kansas, Florida, and Tennessee, and distribution hubs in several states.

The company delivers hundreds of branded and generic products, health and wellness items, first aid supplies, and food across CMS-approved categories, all available for home delivery at no additional cost. NationsBenefits also offers a customizable e-commerce platform that health plans can tailor to their members.

NationsBenefits was seeking a partner to streamline catalog making, overcome the limits of its previous tools, and deliver documents that combined InDesign automation with full creative flexibility.

The challenge: editable healthcare catalogs

Before working with Pagination, NationsBenefits relied on automated catalog software that generated static documents. This process limited flexibility because the resulting files could not be edited in InDesign. With frequent product updates and multiple benefit categories to manage, such as over-the-counter medication, fresh products, and fitness, NationsBenefits needed a solution that combined automation with editable outputs.

The company also required catalogs with different layouts: image-based product sections, tabular listings with pricing, and static order forms. Additionally, the covers had to be customizable with dynamic fields such as logo, URL, and selected edition.

Pagination’s solution: automated catalogs with flexible layouts

As a demonstration, Pagination generated a sample catalog that illustrated how the final files would appear once automated through the platform. The positive response from NationsBenefits led to an immediate and long-term collaboration.

The automated publishing solution includes:

• Dual layouts: a visual product catalog with images and a table layout with prices. NationsBenefits can generate either format separately or combine them into a single document.

 

• Configurable cover page: dynamic fields allow the team to update logos, URLs, and cover versions directly from the data file.

 

• Static and dynamic integration: Pagination’s system not only generates product sections and price tables automatically from data, but also merges them with static components such as interactive order forms and cover layouts. This integration ensures that every edition combines dynamic product updates with standardized elements, maintaining both consistency and flexibility.

 

• Section management: categories such as OTC medication, fresh products, and fitness are handled as distinct sections, making it easy to maintain structure and clarity.

The system outputs both ready-to-use PDFs and fully editable InDesign files, giving NationsBenefits’ team full control over last-minute adjustments and design refinements.

Results and benefits

By adopting Pagination, NationsBenefits transformed the way its catalogs are produced. What was once a rigid and limited process has become an efficient, flexible, and fully controlled workflow.

The new system allows the team to generate updated catalogs in minutes, integrating both dynamic content (such as product images, descriptions, and price tables) and static elements (like order forms and cover pages). This combination ensures that every edition is accurate and consistent while still including standardized components required for compliance and usability.

Key benefits include:

• Automated workflows that save time and reduce errors: data-driven layouts eliminate repetitive formatting and manual corrections.
• Editable InDesign files for full creative control: designers can refine visual details or adapt layouts to specific campaigns without rebuilding documents from scratch.
• Flexible layouts for different needs: the system supports image-based catalogs, tabular price listings, or mixed formats in a single process.
• Consistency across categories and editions: over-the-counter products, fresh food, and fitness items are presented in structured sections, while common elements like order forms remain uniform.
• Faster response to market and member needs: with automated updates, NationsBenefits can quickly release new editions that reflect product changes or seasonal offerings.

Overall, the collaboration with Pagination enables NationsBenefits to deliver professional, member-friendly catalogs that combine the efficiency of catalog automation with the reliability of standardized elements.

Key takeaways: the value of automation in healthcare catalog publishing

The NationsBenefits project highlights how automation can modernize catalog production in a complex industry like healthcare. By combining data-driven layouts with editable files and standardized components, the company has achieved a balanced process that supports both efficiency and compliance.

• Automation with flexibility: Pagination’s solution generates catalogs directly from structured data while still delivering editable InDesign files. This means NationsBenefits can rely on automation for speed and accuracy, without losing the ability to refine layouts when needed.
• Integration of dynamic and static content: product sections and price tables are automatically updated, while static elements such as order forms and cover pages are seamlessly merged into each edition. This ensures consistency across all catalogs while accommodating frequent product changes.
• Category-specific management: healthcare products are grouped into clear sections, improving readability and navigation for members.
• Reduced time-to-market: catalogs that once required long manual adjustments can now be updated and published in minutes, enabling NationsBenefits to respond quickly to member needs and seasonal updates.
• Professional and compliant results: by automating repetitive work and minimizing manual errors, Pagination helps ensure that every document is both accurate and aligned with healthcare standards.

For NationsBenefits, the outcome is a publishing workflow that is faster, more reliable, and better suited to delivering value to health plan members.

Ready to automate your catalog creation? Contact Pagination or watch our demo to learn more.