NEWS

We have released a major update to the Pagination Web App. The goal is simple: speed up daily tasks, improve readability, and give you more control over projects, usage, and history, whether you are working from desktop or mobile. This update brings our catalog software to the next level. Why This Update Matters Users [...]

GNS Wholesale Stationers is one of Australia’s largest distributors of stationery and office supplies. It supports thousands of resellers and retailers nationwide.  As their product range expanded, the complexity of catalog production increased. The large number of SKUs, frequent promotional updates, and the need to maintain brand consistency across multiple catalogs made manual workflows less [...]

Founded in 1935, Pierre Frey is a renowned French maison that has built a global reputation in the luxury home textiles industry.  The brand offers fabrics, wallpapers, rugs, carpets, and furniture to private clients, decorators, and cultural institutions worldwide. Given its rich and diverse catalog, the company needed to keep pace with seasonal collections, product [...]

Even in our digital age, a well-designed brochure remains one of the most effective marketing tools. Unlike fleeting online ads, brochures provide a physical connection with your audience: something they can touch, keep, and return to. This guide covers everything you need to know about creating powerful brochures, from choosing the right format and paper [...]

Have you ever noticed strange gaps in text that make reading uncomfortable? Typography rivers, widows, and orphans are those sneaky layout problems that can make even great content look messy. These small details might seem minor, but they can really affect how professional your text appears. In this friendly guide, we’ll explore what these issues [...]

Imagine walking into a store where products are all over the place, with no signs or clear layout. Frustrating, right? That’s exactly what a poorly designed catalog feels like to your customers. Creating a standout product catalog goes far beyond eye-catching layouts and stunning product images, it’s about crafting an experience that feels natural [...]

Typography isn’t just about aesthetics: it’s the silent powerhouse behind effective print marketing materials. When you’re crafting a brochure, flyer or booklet, your font choices and formatting decisions directly influence how readers perceive your message, connect with your brand, and ultimately, whether they take action. Imagine walking into a party where everyone is speaking at [...]

If you’re an asset manager, financial advisor, or investor relations professional, knowing how to read a fund fact sheet is essential. These documents play a crucial role in fund marketing and compliance, offering a clear, concise snapshot of a fund’s performance, objectives, fees, and risk profile. A well-designed fact sheet helps investors make informed [...]

The Advertising Specialty Institute (ASI) cited the resurgence of print catalogs. In its recent report, big retail companies, such as Amazon and J.Crew, are reinventing this form of print media to drive customer engagement and sales conversion.   In addition, a recent study published in Harvard Business Review (HBR) demonstrates the print catalogs’ positive impact [...]

Managing an e-commerce store is no joke, it is a time-consuming and arduous task, especially when it comes to importing product data into WooCommerce from large Excel sheets. Many store owners try to execute manual methods, but they prove to be inefficient as WooCommerce does not directly allow uploading Excel files which makes it necessary [...]

ResinTech, pionnier dans l’industrie du traitement de l’eau, fournit des résines échangeuses d’ions, du charbon actif et des médias filtrants de haute qualité depuis 1986. Leur engagement envers l’innovation et la satisfaction client leur a permis de devenir une référence dans la fourniture de solutions pour les applications de traitement de l’eau résidentielles, commerciales et [...]

Of course, when making a product catalog with T-shirts, you can randomly scatter the pics all over a page, digital or printed, without caring much about the layout and aesthetic appeal. But will it “click” with your target audience? Unlikely. We’ve got a better suggestion—create a stunning, aesthetically pleasing page (or pages) that will [...]

Excel is a widely used application in offices in daily routines. It has become somewhat of a necessity for tasks like data entry, sorting, and calculations. According to Acuity Training, in 2022, approximately 66% of office employees used the Excel application at least once an hour.  But nowadays the medium of information has changed [...]

Mille Sapori est un acteur incontournable de l’industrie alimentaire polonaise, spécialisé dans l’importation et la distribution de produits italiens authentiques. Filiale d’Inalca, géant italien de la transformation et de la distribution de viande, Mille Sapori puise ses racines dans la tradition culinaire italienne. Sa mission ? Faire découvrir aux consommateurs polonais les saveurs authentiques de [...]

Therma-Tru Corp. est une entreprise américaine innovante, leader sur le marché des systèmes de portes extérieures en fibre de verre et en acier. Fondée en 1962, elle s’est forgé une solide réputation grâce à des produits exceptionnels et variés qui vont au-delà des portes d’entrée et de patio traditionnelles, en proposant une large gamme d’éléments décoratifs. [...]

Are you a business owner looking to grow your company but unsure where to begin? First, look at your business through the eyes of your customers. Did you know that 32% of them will stop buying from you just after one bad experience? So, mapping the customer experience could be the perfect starting point [...]

Creating a decent online store is not just about listing products and paying for transactions. Therefore, to succeed in this environment, companies must understand the pain points of shoppers and find ways to address those needs. By identifying customer problems and solving them, online stores can increase customer confidence, make shopping a better experience, and [...]

Building on our previous discussions about psychological factors, such as in our article on the perception of printed and digital content, we now turn our attention to the psychology of pricing. In the world of marketing, price has long ago gone far beyond just a number. Today, it is a powerful tool that can [...]

Technological progress has pushed the digital ads industry to unprecedented heights. Central to this evolution are demand-side platforms (DSPs), which have revolutionized how advertisers connect with their audiences. By harnessing vast amounts of data, DSPs enable advertisers to personalize ads at scale, ensuring that the right message reaches the right person at the right time. [...]

No doubt, sending catalogues and invoices in JPG format seems convenient. But it is also true that this approach can lead to formatting issues, misunderstanding, and/or lack of professionalism.  This is because the JPG format is primarily designed for images, not for structured documents. So, their text may appear blurry and cluttered, making it difficult [...]