What are the differences between reading on paper and on screen?

sales literature Date:8 November 2021Author: [email protected]

We recently published a study on the differences between the act of reading on paper and on-screen. The study was conducted and written by Alice Morotti. The process is analyzed through the lens of psychology and marketing.  We also conducted a small research on the factors behind our customers‘ choices on creating print and digital sales literature. All these findings paint a picture of the way people read, be it for pleasure, studying, or making purchase decisions.

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