What are the differences between reading on paper and on screen?

Date:8 November 2021Author:[email protected]

We recently published a study on the differences between the act of reading on paper and on-screen. The study was conducted and written by Alice Morotti. The process is analyzed through the lens of psychology and marketing. We also conducted a small research on the factors behind our customers‘ choices on creating print and digital sales literature. All these findings paint a picture of the way people read, be it for pleasure, studying, or making purchase decisions.