NEWS

Are you a business owner looking to grow your company but unsure where to begin? First, look at your business through the eyes of your customers. Did you know that 32% of them will stop buying from you just after one bad experience? So, mapping the customer experience could be the perfect starting point [...]

Creating a decent online store is not just about listing products and paying for transactions. Therefore, to succeed in this environment, companies must understand the pain points of shoppers and find ways to address those needs. By identifying customer problems and solving them, online stores can increase customer confidence, make shopping a better experience, and [...]

Building on our previous discussions about psychological factors, such as in our article on the perception of printed and digital content, we now turn our attention to the psychology of pricing. In the world of marketing, price has long ago gone far beyond just a number. Today, it is a powerful tool that can [...]

Technological progress has pushed the digital ads industry to unprecedented heights. Central to this evolution are demand-side platforms (DSPs), which have revolutionized how advertisers connect with their audiences. By harnessing vast amounts of data, DSPs enable advertisers to personalize ads at scale, ensuring that the right message reaches the right person at the right time. [...]

Companies continue their transition to online operations. Thus, the digital space becomes extremely crowded. Businesses find it more and more challenging to maintain visibility. Competitors are vying for attention on the one hand, and never-ending changes in search engine and social media algorithms on the other can quickly shadow your brand and oust it from [...]