American Bath Group (ABG) is one of the largest bathware manufacturers in North America, with 21 brands and thousands of SKUs across showers, bathtubs, spas, and vanities. To support sales and distributors, the company needed catalogs, technical sheets and SKU books that reflected the latest product information and could be produced quickly across multiple markets.
Before Pagination, publishing these materials was slow and difficult. ABG relied on a complex in-house system that aggregated product data but was complex to maintain manually updated all these documents.
With Pagination, ABG introduced an automated workflow:
- Data exports in Excel are combined with InDesign templates to generate catalogs, SKU books, and technical sheets.
- Catalogs are organized by product category, with section covers inserted automatically for each brand.
- Technical sheets are generated as individual PDFs and automatically uploaded to the DAM with metadata.
- SKU books provide compact overviews of product ranges, designed for sales teams and distributors.
- All documents are produced in both English and French.
👉 Read the full American Bath Group case study here
