Mille Sapori is a leading name in the Polish food industry, specializing in the import and distribution of authentic Italian products. As a subsidiary of Inalca, a prominent Italian meat processing and distribution company, Mille Sapori is deeply rooted in the culinary traditions of Italy.
Their mission is to bring the genuine flavors of Italy to Polish consumers, offering a carefully curated selection of high-quality products that capture the essence of Italian cuisine. This includes a wide range of delicacies, from artisanal cheeses and cured meats to premium pasta, flavorful olive oils, and a diverse selection of wines.
With a commitment to authenticity and quality, Mille Sapori caters to a wide range of clients across Poland, including restaurants, hotels, supermarkets, delicatessens, and catering companies, all seeking to offer their customers a true taste of Italy. Their dedication to providing exceptional products and service has established Mille Sapori as a trusted partner in the Polish food industry, bringing the taste of Italy to tables across the country.
From vision to reality: Building a catalog from scratch
Mille Sapori’s journey with Pagination began in 2018 when they first sought to create a product catalog. Initially, they had three separate projects in mind: “Wino,” “Tab,” and “Promo,” each requiring a distinct catalog or price list. Pagination collaborated closely with Mille Sapori, designing the layouts for these three documents.
The challenges: more than just a pretty page
While the aesthetic appeal of the catalog was important, Mille Sapori faced several underlying challenges that required a more sophisticated solution.
They lacked the internal expertise to design and produce a catalog that truly captured the essence of their diverse product range while adhering to Inalca’s brand guidelines. This meant they needed a partner who could not only provide the technical tools but also offer creative guidance and ensure brand consistency.
Secondly, relying on manual processes for catalog creation was proving to be a major bottleneck. Pagination collaborated closely with Mille Sapori, developing both their initial catalog and price list over a two-year period.
Thirdly, Mille Sapori needed a solution that offered greater design flexibility. Their product range, encompassing everything from delicate cheeses to robust wines, demanded a catalog with varied layouts and presentation styles to effectively showcase each category.
Finally, time-to-market pressures were also present. In the fast-paced and competitive food industry, Mille Sapori needed to get their catalogs into the hands of customers quickly and efficiently to capitalize on market opportunities and stay ahead of the competition.
Pagination’s recipe for success: A tailored catalog solution
Pagination partnered with Mille Sapori to develop a tailored catalog automation solution that addressed their specific needs and challenges. This involved close collaboration with Mille Sapori’s marketing team, and graphic designers to ensure alignment with brand guidelines.
Key features of the Mille Sapori project included:
- Custom InDesign template: Pagination designed a bespoke InDesign template that captured the essence of Mille Sapori’s brand and effectively showcased their product range.
- Efficient data handling: The solution allowed for efficient handling of product data, with the capacity to manage up to 4,000 SKUs and 1,000 images per document.
- Automated table of content: The software automatically generated a table of content for the catalog, making it easy for customers to navigate the document and find the products they needed.
Back to the future: Mille Sapori returns to Pagination
After two successful years with Pagination, Mille Sapori opted to try their hand at creating catalogs using a new internal management system. However, it didn’t take long for them to realize the value of Pagination’s specialized expertise and the efficiency of our solutions.
This reunion, spearheaded by Mille Sapori’s marketing manager, marked a renewed focus on streamlining their catalog production process and improving time-to-market.
In June 2023, Mille Sapori re-engaged with Pagination, seeking to update their catalog and leverage the latest features of our platform.
To ensure a smooth transition and alignment with Inalca’s brand guidelines, Pagination facilitated communication between Mille Sapori’s marketing team and Inalca’s graphic designers. This collaborative approach ensured that the new catalog would not only be visually appealing but also maintain brand consistency.
Today, Mille Sapori uses Pagination to produce a single, comprehensive catalog that effectively showcases their entire product range, including both food and wine offerings.
For this updated version, their in-house graphic designer created a striking gold-themed layout for special products, featuring prominent displays for new products, special icons for frozen items, and a well-organized structure showcasing 12 products per page, categorized by product type. Pagination’s catalog software then enabled the automation of the catalog production process based on these layouts, ensuring accuracy, consistency, and efficiency.
Furthermore, Pagination enabled Mille Sapori to choose between different cover designs for their food and wine catalogs, ensuring brand consistency and visual appeal.
By leveraging Pagination’s automation capabilities, they have significantly improved their time-to-market, enabling them to quickly respond to market demands and keep their catalog up-to-date with the latest products and promotions.
Tasting the sweetness of success: The impact of catalog automation
By partnering with Pagination, Mille Sapori achieved significant improvements in their catalog production process:
- Enhanced brand identity: The custom-designed catalog effectively showcased Mille Sapori’s brand and product offerings, strengthening their market presence.
- Increased efficiency: Automation significantly reduced the time and effort required to create and update catalogs, improving their time-to-market.
- Improved design and layout: Pagination enabled Mille Sapori to use multiple product layouts, enhancing the visual appeal and effectiveness of the catalog.
- Streamlined workflow: Pagination’s solution also streamlined Mille Sapori’s catalog production workflow, improving collaboration between marketing and design teams.
- Increased customer satisfaction: The improved catalogs, with their clear presentation, targeted product highlighting, and customizable elements, contributed to increased customer satisfaction and engagement.
The Mille Sapori story: A flavorful example of catalog automation
Mille Sapori’s successful partnership with Pagination demonstrates the power of combining creative design with efficient automation to produce compelling catalogs that drive business growth.
By leveraging Pagination’s expertise and technology, Mille Sapori established a strong brand presence, streamlined their workflow, and enhanced their ability to reach and engage customers. Their return to Pagination after exploring alternative solutions highlights the long-term value and client retention fostered by Pagination’s commitment to customer success.
Ready to spice up your catalog production process and unlock new levels of efficiency? Contact Pagination today for a free consultation or visit our website to learn more.
By Chiara Marigliano
