Founded in 1935, Pierre Frey is a renowned French maison that has built a global reputation in the luxury home textiles industry. The brand offers fabrics, wallpapers, rugs, carpets, and furniture to private clients, decorators, and cultural institutions worldwide.
Given its rich and diverse catalog, the company needed to keep pace with seasonal collections, product updates, and international demand. However, manually producing catalogs, sample labels, and presentation decks in InDesign was time-consuming.
To address this issue, Pierre Frey partnered with Pagination to develop a customized automation workflow. This solution combines the Maison’s refined designs with document and catalog automation. With Pagination:
- Annual catalogs are generated automatically using existing InDesign templates.
- Product labels are produced in thousands, eliminating manual updates.
- Presentations combine high-impact visuals with structured product details.
- QR codes are dynamically inserted, linking physical documents to digital product pages.
The result is a publishing process that maintains the brand’s design while enhancing speed, scalability and efficiency.
👉 Read the full Pierre Frey case study here
