From Salsify to InDesign

Many brands rely on Salsify to centralize and enrich their product information, managing SKUs, attributes and digital assets in one place. This allows marketing and product teams to keep data consistent and ready to power every customer touchpoint, from e-commerce to printed materials.

When this same data needs to be used to create catalogs, price lists, and product sheets, the process often becomes manual. Teams export spreadsheets, copy information into Adobe InDesign, and adjust layouts product by product. It’s a slow, repetitive and error-prone workflow.

  • That’s why many companies using Salsify have turned to Pagination. 

Pagination is a cloud-based database publishing that connects your Salsify data directly to Adobe InDesign, transforming structured product information into professional documents automatically.

Why connect Salsify to InDesign

Salsify already gives marketing and product teams a powerful foundation to manage and distribute consistent product content across all channels. 

However, when it comes to creating printed or PDF materials such as catalogs, price lists or product sheets, the process often requires manual exports and time-consuming layout updates in Adobe InDesign.

By connecting Salsify to InDesign through Pagination, that same high-quality product data can be used directly to generate professional documents automatically.
Your Salsify data remains the single source of truth, while Pagination turns it into ready-to-use catalogs, price lists or other documents that stay fully aligned with your brand identity, without data duplication or manual design work.

How Pagination integrates with Salsify

Pagination can connect to Salsify’s PIM through standard data exports or API integration. 

During the initial setup, the Pagination team maps each Salsify field to its corresponding placeholder in your InDesign template, ensuring that every element appears in the right position and style. 

This one-time configuration defines how your data flows from Salsify into InDesign. Once the mapping is complete, generating documents becomes effortless. 

  • Your team simply uploads or syncs the latest Salsify data, selects the document type or version and launches the generation process. 

In a few minutes, Pagination produces fully formatted InDesign and PDF files, ready for print or web distribution.

Your designers retain complete creative control over the templates, while Pagination automates the population and layout of product data: complex catalogs, price lists or sheets are turned into professional documents with just a few clicks.

Therma-Tru: from Salsify product data to automated catalogs with Pagination

Therma-Tru, a leading US manufacturer of fiberglass and steel door systems, uses Pagination to streamline the production of catalogs and price lists directly from its Salsify data.

By connecting Salsify exports with InDesign templates, the company automated the creation of richly detailed product documents. All door models, finishes, and regional specifications integrate automatically into the layout. 

As a result, Therma-Tru can now deliver updated catalogs and price lists to different markets much faster, reducing manual work and guaranteeing reliable information for dealers and distributors.

Learn more about Therma-Tru’s project with Pagination

Documents you can create automatically

With Pagination, your Salsify data can power the creation of multiple types of documents, all from the same source, such as:

  • Product catalogs for marketing and distributors
  • Price lists by region, customer or market segment
  • Product specification sheets with detailed attributes and technical data
  • Sales materials and brochures aligned with your brand design

Each output can be tailored by market, language, or currency while maintaining unified design and data accuracy.

Why brands choose Pagination for Salsify to InDesign automation

Companies that want to streamline the creation of catalogs, price lists, and product sheets using their Salsify data choose Pagination to simplify and speed up the process. The platform combines automation with design flexibility, allowing teams to produce professional documents without technical complexity.

  • Easy integration with Salsify through API or data export
  • Cloud-based platform accessible anywhere, built for collaboration
  • Editable InDesign output that keeps full creative control
  • Scalable automation, trusted by brands like Therma-Tru, Pierre Frey, and Novo Building Products

 

See how quickly your team can move from Salsify data to InDesign layouts with Pagination.

Contact us or watch our demo to automate document production and keep every version of your catalog, price list, or data sheet updated. 

Catalog automation?

Publishing a product catalog or a price list could be a challenging task that can put pressure on even the best marketing teams. Learn with Pagination how to make a catalog with this complete guide.

You can use Pagination to automatically create beautiful documents in just a few seconds that are always ready for print or digital distribution.

easycatalog training watch demo

Create your automated document!

Use one of our free InDesign Templates or upload your own layout. Create documents anytime and from anywhere.