SuperATV streamlined the catalog creation process with Pagination

Date:25 February 2020Author: Valerio Morossi

SuperATV is a company based in the United States in Madison, Indiana. Since 2003, it has been selling aftermarket products for commercial vehicles (UTVs) and off-road vehicles (ATVs).

What was SuperATV looking for?

SuperATV’s Creative Manager discovered Pagination’s cloud service because he was looking for a solution to streamline the creation process of their catalog by pulling data from their e-commerce site and uploading it to our cloud.

Automation of a 900-page catalog

SuperATV sent Pagination a new InDesign template and its well-structured data file and asked if the automation of their catalog was feasible. The design they sent showed different colors associated with different categories, and since they manage more than 7000 SKUs, SuperATV’s designers created eye-catching artwork made with four product templates that change based on the type of product. This allows them to break the monotony of using the same product template for all document pages.
Pagination linked their data file to the InDesign template and implemented all the layout rules required to automatically create the complete catalog. Now, SuperATV creates its catalog in InDesign format whenever it needs it. Then, it manually adds the front and back covers and sends it to the printer.

 

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